The first imprint is called Two Lions, featuring picture books, chapter books, and middle-grade fiction. In January 2013, Amazon announced two children's and young adult imprints. In December 2012, Brilliance Audio, a division of Amazon, announced the creation of a publishing imprint called Grand Harbor Press which will focus on original self-help and inspirational hardcover, paperback and e-books. In November, it was announced that Laurence Kirshbaum's position would expand to include "editorial leadership for the Seattle and New York adult imprints, as well as Amazon Children's Publishing." In addition it was announced that Amazon would be opening a new European publishing division, which will focus on "expanding the English-language audience through its English-language bookstores in the U.K., Germany, France, Italy, and Spain." Vicky Griffith, formerly publisher of the Seattle imprints, will be the new EU publisher.
The books will be published under Amazon's imprints based in Seattle. In June 2012, Amazon purchased Avalon Books, a small 62-year-old publisher that specializes in romance and mysteries with a back-list of around 3,000 titles.
One of the inaugural titles published by New Harvest was Jeff, One Lonely Guy, by Jeff Ragsdale, released on March 20, 2012. Barnes & Noble however later announced it would not stock any Amazon imprints, including New Harvest, a move mirrored by other book stores which have also banned Amazon imprints from their stores. This allowed Amazon to sell books at retailers like Barnes & Noble, which otherwise had disallowed Amazon imprints in its stores. New Harvest only included books from Amazon Publishing, and the books had a New Harvest imprint on the spine. In January 2012, it was revealed that Amazon Publishing's New York publishing arm, called "Amazon Publishing's East Coast Group" (run by Larry Kirshbaum), made a deal with Houghton Mifflin Harcourt to sell books under a pseudonym imprint called New Harvest. In December, Amazon Publishing acquired over 450 titles of Marshall Cavendish's US Children's trade books business, Marshall Cavendish Children's Books (MCCB). In October, Amazon launched a science-fiction/fantasy/horror imprint called 47 North. Also in May, it was announced Amazon had hired Larry Kirshbaum, former CEO of Time Warner Book Group, to head a new general-interest imprint. Godin decided to end the imprint in November 2011, the 12 previously published titles would still be sold at Amazon, but no new books would be published. It was the inaugural Powered by Amazon imprint project.
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For example, in May 2011, Seth Godin launched The Domino Project, an imprint created to publish a series of manifestos. Powered by Amazon is a self-publishing platform that allows the publication of a series of books under any imprint name. Montlake Romance is an imprint for the romance genre "Romance is one of our biggest and fastest growing categories, particularly among Kindle customers," said Jeff Belle, vice president of Amazon Publishing. In May 2011, Amazon launched two genre-focused imprints, Montlake Romance, and Thomas & Mercer.
The first translated books were the French-language novel The King of Kahel and the German-language novel The Hangman's Daughter which were released in November and December 2010, respectively. ĪmazonCrossing was announced in May 2010, for translated works into English. Konrath, The Grove by John Rector and A Scattered Life by Karen McQuestion. Other early books published by AmazonEncore include Mercury Falls by Robert Kroese, Shaken by J.A. The first book published under this imprint was Cayla Kluver's Legacy in August 2009. It publishes titles that have gone out-of-print or self-published books with sales potential.
In May 2009, Amazon launched AmazonEncore, the inaugural flagship general imprint.
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